building

Delightful

realities

They collaborate really well with our exec team, got up to speed on our design system quickly, and we trust them with complex projects that span multiple surface areas.

Lorilyn McCue

Product Manager, Superhuman

They always find a way to visually bring my ideas to life in interesting ways that help strengthen the concept and connect with the audience.

Joey Daniel

Senior Director of Brand, Visier

They approach design with curiousity about what could be, and ask great questions to get to the heart of the problem. Common Reality has been an excellent partner and a step function for our design.

Skyler Erickson

Co-founder, Gondola AI

Common Reality creates brands and products for relentlessly optimistic clients.

Servamind

Brand, website, and product design for an innovative AI startup.

Revolve Health

Brand and digital experience for a concierge functional and regenerative healthcare service.

Composition Coffee

Brand and package design for a local specialty coffee shop.

Havenmark

Brand identity for a modern insurance and financial advisory firm.

Visier

Brand design for a people analytics and workforce intelligence platform.

Renova Signature

Brand identity and packaging for a next
generation energy drink.

We design identity systems that bridge the gap between product and brand

Iterating on an existing Product or Brand

When something already exists, we make it stronger. We refine products for better usability, evolve brands for clearer positioning, and bring consistency across every touchpoint — so what you’ve built continues to grow, adapt, and perform.

Build
something new

Iterating on an existing Product or Brand

When something already exists, we make it stronger. We refine products for better usability, evolve brands for clearer positioning, and bring consistency across every touchpoint — so what you’ve built continues to grow, adapt, and perform.

Improve
something old

Iterating on an existing Product or Brand

When something already exists, we make it stronger. We refine products for better usability, evolve brands for clearer positioning, and bring consistency across every touchpoint — so what you’ve built continues to grow, adapt, and perform.

Look
under the hood

The projects we take on are the ones we believe in. The ones worth staying up late for, worth fighting for, worth getting right. When we commit, we commit fully, because watching something you helped build become extraordinary never gets old.