We've partnered with VALR Brand from the very beginning, helping them shape their brand narrative across socials, packaging, events, and e-commerce. VALR needed an identity that catered to a healthy audience, interested in using clean energy to fuel their hardest challenges.

Conveying a clean source of energy relied on the use of the natural beverage colors, and a lot of white space to create breathing room. A focus on the ingredients without distraction was key to surfacing the drink's differentiator in the market, while still maintaining a logo mark that inspired a higher bar of performance.

The brand needed to work across a lot of different surfaces, and keep the ingredients at the forefront. The cans and online store used white space and product imagery as its foundation, with lifestyle photography to support and help customers envision themselves drinking VALR.

VALR has been on a growth trajectory from Day 1, and has held partnerships with the Pittsburgh Pirates, Professional Fighters League, and more as they continue to reach new audiences with their clean energy. Their product stands out on the shelves with a clear contrast between the brand and ingredients and the rest of the can, and their collateral inspires high performance.