About us
Common Reality is a design studio built to help companies solve their hardest creative problems.
We live where product and identity cannot be separated, designing how things work and how they're perceived, and shaping bold ideas into realities worth building.
We take on a limited number of engagements, helping teams define what comes next and build it with precision.
What we do.
Brand Design 0-1
We love shaping brands from the very beginning, when everything is still possible. From naming and identity to visual systems and voice, we build brands with intention, care, and character. Through strategy, storytelling, and refined design craft, we turn early ideas into brands people remember and believe in.
Define positioning and what you stand for
Design a brand system that works in the real world
Align brand, product, and marketing from day one
Set a foundation that scales
Most brands get to a point where the work no longer reflects the company. Not because it was done wrong, but because the company got bigger. We take what you've built, sharpen the strategy behind it, and redesign the system so it can go anywhere you need it to go.
Re-examine the strategy and make sure the brand is saying the right thing
Sharpen the identity so it holds up at any size, in any context
Raise the quality of every touchpoint across product and marketing
Build a system that keeps the work consistent and world class
Brand Consulting
Sometimes a brand doesn’t need more design, it needs clearer direction. We step in to evaluate what’s working, what’s not, and what could be stronger. Through insight, experience, and honest guidance, we help you make confident brand decisions that move things forward.
Clarify brand direction and positioning
Identify gaps and growth opportunities
Guide high-level brand decisions
Align teams around a shared vision
Product Design 0-1
We love building products from the ground up, when ideas are still rough and possibilities feel endless. From early concepts to refined experiences, we design products that feel intuitive, purposeful, and human. Through research, iteration, and thoughtful design, we turn vision into something people actually want to use.
Define the core user journey that matters
Design the first experience users will judge you by
Pressure test assumptions before heavy build
Help you ship something clear and usable
Product
Redesign
Your product already has users. A redesign is how you keep them and earn new ones. We take what exists, bring it in line with where the brand is today, and rebuild the experience so it reflects the same quality and ambition as everything around it.
Understand where the product experience falls short of the brand
Redesign the interface so it reflects the quality of the company behind it
Close the gap between how the brand looks and how the product feels
Ship something that raises the standard for the category
Product
Consulting
We've shaped enough products to know what works and what doesn't. We come in, assess where things stand, and give your team a precise point of view on what to do next. No executional overhead, just sharp direction from people who have built at this level before.
Assess the product experience against the highest standard in the category
Identify what's limiting quality, desirability, and growth
Give your team a clear and considered point of view on what to prioritize
Shape the product direction without taking over the execution
Let's talk about your project start@commonreality.com
We just want to make stuff with our friends.
%202.webp)
%202.webp)
%202.webp)
We started as three design-nerds from three different worlds of design.
Product / Brand / Motion
That foundation allows us to run collaborative teams with a high standard of detail across every part of the design process.