Composition Coffee came to us at a time of expansion. They were about to open their own coffee roastery, in addition to their coffee shop, and needed a brand system that could house both. Their story had also evolved, so our work needed to feel true both to who they had become, and where they were heading.

The general approach for Composition’s new brand was to take inspiration from Japanese coffee culture known for its restrained aesthetics, deliberate slowness, and the elevation of everyday coffee into a meditative experience.

The new Composition Coffee brand symbolizes the entire coffee journey--from farmer, to roaster, to brewer. Also representing earth, fire, and water, we composed the logo out of three groups of three, to communicate the idea that we are “Made by Many”. From typography to patterns to icons, we created a full visual identity for the new brand.

Before working with us, Composition Coffee had a one-page website without much content or character. After redesigning the brand, we created a new website that better showcased their products, space, and brand.

We also developed a packaging design system using color to denote boldness, country of origin, and flavor notes.

Composition continues to be one of the go-to spots for the best conversations and highest quality coffee in South Florida, and has a brand that can grow with them as they move into their roastery and reflect the journey of their coffee from hand to cup.