We've partnered with VALR Energy from the very beginning, helping them shape their brand narrative across socials, packaging, events, and e-commerce. VALR needed an identity that catered to a healthy audience, interested in using clean energy to fuel their hardest challenges.
With a desire to take on higher-end projects of $500k+, they needed to appeal to larger budget clients and quickly showcase their ability to confidently design and execute on luxury builds.

Conveying a clean source of energy relied on the use of the natural beverage colors, and a lot of white space to create breathing room. A focus on the ingredients without distraction was key to surfacing the drink's differentiator in the market, while still maintaining a logo mark that inspired a higher bar of performance.
The site and brand needed to feel exclusive and luxurious while still part of the existing Renova brand family, which has existed for many years and has built brand equity in South Florida.

The brand needed to work across a lot of different surfaces, and keep the ingredients at the forefront. The cans and online store used white space and product imagery as its foundation, with lifestyle photography to support and help customers envision themselves drinking VALR.

VALR has been on a growth trajectory from Day 1, and has held partnerships with the Pittsburgh Pirates, Premier Fighting League, and more as they continue to reach new audiences with their clean energy. Their product stands out on the shelves with a clear contrast between the brand and ingredients and the rest of the can, and their collateral inspires high performance.